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Giving Tuesday Campaign

Giving Tuesday Digital Fundraising Campaign 

OX Agency for Baycrest Hospital & Foundation

Brainstorming, writing, pitching, designing and executing the Baycrest Giving Tuesday Campaign was a 3 month project I managed for OX Agency from start to finish. When a client as wonderful as Baycrest Hospital approaches you to raise awareness and support for their foundation through a special campaign you know it is more than worth your time. Giving Tuesday is a philanthropic day once a year that was created as an opportunity for people to volunteer and donate to their favourite charities after cyber Monday. In 2014 Baycrest wanted to do something special for Giving Tuesday and we put together a campaign that focused on family memories and was grounded in nostalgia.

Baycrest Hospital is a world leader in the aging brain, cognition and Alzeheimers so we decided to focus on the value of memories. The campaign called for people to honour their loved ones and their memories with a donation that would support Baycrest's fight to keep special memories intact.

Dedicated Giving Tuesday Landing Page Design


Reminder Emails 




The digital campaign included a dedicated Giving Tuesday webpage, e-newsletters and social media content that encouraged the Baycrest community to share their special memories and be a part of Giving Tuesday. 


This project was close to my heart and I was thrilled that the campaign ended up surpassing the hospital’s fundraising goal.